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‘TYLA’ is now available
Featuring Travis
Scott, Tems, Gunna, Becky G, Skillibeng, and more
A record-setting finish to 2023 set the
stage for Grammy award-winning Amapiano pop-R&B superstar Tyla to step
firmly into her stardom in 2024, and today the South African superstar makes it
official.
Tyla’s self-titled debut album, "TYLA", featuring guest appearances
by Travis Scott, Tems, Gunna, Becky G, Skillibeng, and Kelvin Momo is now
available.
Along with her debut album, Tyla
releases the brand-new music video for the remix of her chart-topping
single, “Water,” featuring Travis Scott. The original music video saw its dance
choreography garner viral success globally, spawning over 5.6 billion views and
4 million creations just on TikTok in the Southeast Asian region.
In the Philippines alone, “Water” has amassed
3.1 million creations and 3.3 billion views on TikTok, making it the top
contributor on the platform. The “Pop-piano” sensation also
went viral in Philippine mainstream media late last year, with Filipino
superstars Sarah Geronimo and Kathryn Bernardo attracting headlines with their
cover performances of “Water.”
Tyla is a 15-track affair and the first
full-length offering from the singer, who struck gold (and platinum) with her
hit single, “Water,” one of 2023’s biggest hits that has accomplished 766
Million Streams worldwide to date. Across Southeast Asia, the single achieved
4X Platinum certification in Singapore and Malaysia, and Gold certification in
the Philippines.
On her debut album, Tyla introduces her
supporters to the full scope of the African pop star within, taking each
listener on a journey driven by Amapiano and interpolated with a multitude of
the genres that have inspired Tyla throughout her young life, including Hip
Hop, Pop, and R&B.
Tracks like “Safer,” “Truth Or Dare,”
and the Becky G-featured “On My Body” will recall the timeless energy of
“Water,” while elsewhere, Tyla expands her range. Gunna and Skillibeng join her
for a high-octane Hip Hop anthem, and “Butterflies” is a viscous R&B ballad
devoid of Tyla’s customary upbeat tempos.
“When I listen to the album, I’m so
proud of it,” Tyla told Rolling Stone last week. “I just see our sound going so
far: the culture, the words, the slang. Even just Joburg — the thought of
people now singing about Joburg.”
The release of Tyla follows a historic
second half of 2023 for Tyla, who became the highest-charting female soloist in
African history on the U.S. Billboard Hot 100 when “Water” peaked as the #7
song in the nation. Along with this accolade came an RIAA Platinum
certification and Tyla’s first GRAMMY nomination. In February, that became a
GRAMMY victory, for “Best African Music Performance,” in a crowded field that
included Davido, WizKid, and Burna Boy.
“The Tyla story is one that has already
inspired millions of people,” says Ezekiel Lewis, President of Epic Records.
“Her young star is on the rise, and this project marks one more step towards
the achievement of a global music fan base rooted in the touch and feel of
Amapiano, R&B, and Pop. Her music is an export of African music and culture
“The Tyla Way”, and we are eager to share this amazing body of work with the
world. Stay Tuned.” Fans in search of the full suite of the TYLA album
experience are encouraged to check out the singer’s merch bundle, which
includes autographed vinyl options, streetwear and, in true pop star fashion,
an album poster. Shop the TYLA capsule here.
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